AdvanceLaw was designed by forward-thinking GCs keen to improve the legal market. We provide customized support to each of our GCs, who view us as an extension of their in-house teams. 
In sum, we identify strong firms and lawyers for their legal needs, and help them share valuable performance information. The result is greater transparency and better decision-making.  For more information, feel free to email

NEW: In collaboration with nearly 30 of our general counsel, we have recently embarked on an exciting project. To learn more about it, please see our overview of the GC Thought Leaders Experiment.

General Counsel Perspectives


“AdvanceLaw is a way to leverage knowledge about firm performance and skill. It’s an order of magnitude beyond what we could do on our own.”

Frank DiPiero, General Counsel
TimkenSteel Corporation


“We like the fact that the firms were carefully vetted. It gives us a measure of certainty in outside counsel selection.”

Katherine White, Former General Counsel
Sealed Air Corporation


“AdvanceLaw helps us find high quality law firms that deliver excellent legal service."

Ken Siegel, President (& Former General Counsel)
Diamond Resorts International


“AdvanceLaw has functioned as an extension of our team, understanding our needs and delivering excellent lawyers to support us.”

Emily Milman, Associate General Counsel
Crate & Barrel


“I appreciate the relationship and the trust that builds between the clients and the law firms through AdvanceLaw.”

William Deckelman, General Counsel
DXC Technology


“AdvanceLaw suggestions jump to the front of the line. You know they did their homework, and you can trust their conclusions.”

Douglas Hagerman, Former General Counsel
Rockwell Automation


“One of the great things about AdvanceLaw is the ability of the staff to find the lawyer who has a particular skill that you need.”

David Jaffe, Chief Counsel


“The AdvanceLaw feedback mechanism is extremely novel, giving us guidance from the in-house teams we trust and relate to most.”

Brian Levey, General Counsel


"AdvanceLaw takes the thinking out of finding outside counsel. It’s worked time and time again, and we get good results.”

Michael Degnan, General Counsel
Keurig Green Mountain


“I've found AdvanceLaw’s assessments to be right on. We found great lawyers, who are helping us extensively.”

Charles Jarrett, Former General Counsel


“The standard should change from you don’t get fired for hiring a white shoe firm, to you don’t get fired for using AdvanceLaw.”

Susan Miller, General Counsel
Avery Dennison


“AdvanceLaw hits the ball out of the park in terms of finding and retaining new counsel.  It takes the work off our plates.”

Ellen Maturen, Deputy General Counsel


“AdvanceLaw tells us if other GCs have had good experiences with firms and lawyers. This is highly valuable when deciding whom to retain.”

Paul Pastorek, Former General Counsel
Airbus North America


“Counsel recommendations from AdvanceLaw come with vetting and quality control, and that’s really important to us.”

Tom Pastore, General Counsel
Guardian Industries


“AdvanceLaw brings a level of sophistication to law firm sourcing that in-house legal teams typically don’t have.”

David Latzko, General Counsel
W. L. Gore & Associates


“AdvanceLaw finds high quality counsel like we’d find at the most pedigreed of law firms, but who tend to be more efficient.”

Wade Wright, General Counsel
JT International


“It’s a comforting factor that when a firm is is a part of this group, the quality and the responsiveness are going to be there.”

Ronal Milstein, EVP Legal
ITG Brands


“AdvanceLaw has a lot of credibility in the GC community. That’s one of the reasons the number of participating GCs continues to grow.”

Steven Cook, Former General Counsel